From a strategic perspective, April has been a big month for Puration (“PURA”). The Company upgraded its cannabis extraction joint venture agreement to a perpetual license of a U.S. patented cannabis extraction process. For a Company with the objective of establishing an industry recognized gold standard for cannabis extraction, a perpetual license of a U.S. patented cannabis extraction process is a big deal.
PURA has licensed the U.S. Patented cannabis extraction process from NCM Biotec. NCM Biotech exclusively owns U.S. Patent No. 9,199,960 entitled “METHOD AND APPARATUS FOR PROCESSING HERBACEOUS PLANT MATERIALS INCLUDING THE CANNABIS PLANT.” The license of the process to PURA is the first and only license NCM Biotech has executed.
In addition to being a strategically significant month for PURA, April was also a time of exciting milestones. In the month of April, the Company introduced a third product under the EVERx sports and fitness nutritional supplement product line. Adding to the recent launch of EVERx CBD Infused Bottled Sports Water and EVERx Alkaline Bottled Sports Water, PURA has now introduced EVERx CBD Infused Gummies for post workout recovery. Look for photos from the Gummies launch at the Southwest Cannabis Conference and Expo in Fort Worth, Texas this past weekend to be posted soon along with photos of the North American Cannabis Holdings (USOTC: USMJ) AmeriCanna Cafe exhibit at the show.
Month of May Forecast
The month of May looks to be an even bigger month than April for PURA. Management expects to finalize the cannabis tourism deal with ML Capital Group (USOTC: MLCG) and Spanish Peaks ScrumpDelicacies with Spanish Peaks listing public through a reverse merger and enabling PURA and MLCG to each issue public Spanish Peaks common stock to their shareholders through dividend distributions. PURA management also expects to launch EVERx ecommerce sales before the end of May in addition to announcing the Company’s first major distribution deal for the EVERx product line.
2nd Brand Name License To Produce Cannabis Infused Foods And Beverages
To kick the month of May off in high gear, PURA is announcing today the licensing of a second cannabis infused product line. Adding to the licensed production of sports and fitness cannabis infused nutritional supplements under the EVERx brand name, PURA will begin to produce cannabis infused products for the AmeriCanna Cafe that will be available both in the AmeriCanna Cafe restaurants and from brick and mortar, and online retail outlets separate from the AmeriCanna Cafe restaurants. The first planned AmeriCanna Cafe cannabis infused products are a CBD infused Lemonade and Iced Tea.
Both EVERx and AmeriCanna Cafe are brands owned by USMJ and licensed for production to PURA. Look for a joint announcement for PURA and USMJ next week with more details about the AmeriCanna Cafe CBD Infused Lemonade and Iced Tea.
If you are new to PURA and want to learn more about EVERx and the production of EVERx product in conjunction with PURA’s partner Alkame Holdings, (USOTC: ALKM), visit the EVERx product page at www.drinkeverx.com. To learn more about AmeriCanna Cafe, visit www.growusmj.com.
$3 Million Preliminary Forecast Validation
PURA Management has published a $3 million preliminary forecast based on its plan to create a gold standard for cannabis extractions and see those extractions infused into foods and beverages. While major brand name food and beverage companies such as Nabisco, Frito-Lay, Cadbury-Schweppes and Coca-Cola all hesitate to pursue cannabis infused foods and beverages in these early stages of legalization, PURA is establishing its gold standard with the hands-on approach of not just selling its extracts, but participating in the production of cannabis infused products. Through this hands-on approach, the Company anticipates realizing its preliminary forecast, which while an exciting milestone in and of itself, management’s real intent is for the milestone to establish PURA’s cannabis extract as the industry gold standard for the coming day when the major brand name food and beverage companies do come looking for cannabis extract to produce cannabis infused foods and beverages.
Thank you for your interest in PURA. Please keep an eye on our progress. The next month will be a big month for the Company and we expect the balance of the year to continue to be rich with major milestones.
Safe Harbor: This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approval for anticipated actions.
Brian Shibley, CEO